Trick or Treat: National Security as the October Surprise
Posted by Matt Bennett, Vice President for Public Affairs Fri, 17 Oct 2008 12:44:00 GMT
NOTE: This article was authored by TW National Security Policy Advisor Scott Payne and also appeared on the Huffington Post
In the fall of 2004, a video hit the airwaves that brought back America’s fear of terrorism and helped seal John Kerry’s fate. No, not the Oct. 29th video released by Osama bin Laden. That hurt Kerry, but the thing that probably put George W. Bush back in the White House was an ad by Progress for America,” a 527 group, that was called Ashley’s Story.
In the spot, 16 year-old Ashley Faulkner, who’s mother died on 9/11 in the Twin Towers, tells the camera: “He’s the most powerful man in the world and all he wants to do is make sure I’m safe, that I’m OK.”
It was moving and it was potent. The ad was funded in part by the Home Depot founder to the tune of $17 million — John Kerry could hear the pounding of these do-it-yourselfer campaign titans hammering the last nails into his campaign’s coffin. The ad ran nearly 30,000 times in battleground states, starting on Oct. 19.