What would Reagan Do?
Posted by Jim Kessler, Vice President for Policy Thu, 25 Sep 2008 18:24:00 GMT
On October 28, 1980, the race between President Jimmy Carter and challenger Ronald Reagan was deadlocked. Despite the hostage crisis in Iran and a poor economy, the electorate was not sold on Reagan, and his advisors thought he was more likely to lose than win. But on that night – the night of the only presidential debate – Reagan used his closing statement to frame the remaining week of the campaign. He did so in four words – “are you better off?” A dead heat turned into a blowout.